Book Review: Gender Advertisements - Erving Goffman

Gender Advertisements by Erving Goffman
My rating: 3 of 5 stars

Title: Gender Advertisements
Author: Erving Goffman
Publisher: HarperCollins
Num. of Pages: 94 pages
Published: February 1988

As the title suggests, this book is about gender advertisement. Meaning that it covers the use of genders' potrayal in advertisements.

I "accidentally" read this book as I was helping my friend with his paper. I found it quite interesting. I never know that when women lay on the bed/couch/sofa in a photograph, it suggests a "sexual readiness".

There are many picture example that helped me to understand the points the author made. An interesting reading.

This book is for the following reading challenge:
- 2013 Nerdy Non-Fiction Reading Challenge



View all my reviews